built for growth.

I’m building toward a career in Growth, developing depth in marketing execution and data-driven decision making.

→ hoangphi.jobs@gmail.com linkedin ↗ t.me/m_julius ↗ 034 866 1454

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growth · marketing · data

AI-assisted content & creative assets produced

creative A/B tests run (-15% average CPA)

community & market-analysis posts published

about

learn by building.

I learn fastest by building and putting things into the real world.

Content taught me to understand attention. Creative work taught me to turn ideas into execution. Performance data taught me to measure what happens next.

Independent projects pushed me into SEO, conversion, lead management, and acquisition. Web3 taught me to research deeply, manage risk, and recognize patterns in fast-changing environments.

Now I'm deliberately building the Marketing × Data foundation for a career in Growth.

core strengths

what I’m strong at

AI-assisted Execution

Using AI to move faster, explore more ideas, and scale execution.

Systems Thinking

Connecting people, processes, channels, and data to see the bigger picture.

Research

Digging into markets, competitors, users, and signals before making decisions.

experience

where I've worked

Marketing Intern — Saint Gard

apr — jun 2026

meta ads execution · creative A/B testing · competitor research · campaign reporting

Managed and allocated a VND 1.5M monthly testing budget across 20+ Facebook Ads campaigns, monitoring CPM, CTR, CPC, CPA and ROAS to prioritize higher-performing ad sets.
Ran 40+ creative A/B tests, contributing to a 15% reduction in average CPA across optimized ad groups.
Produced 90+ AI-assisted content and creative assets in 2 months for campaign testing and fanpage publishing.
Researched 10+ competitors and customer insights, proposing 2+ content directions that were tested in live campaigns.
Prepared daily and weekly performance reports to track campaign results and support optimization decisions.
Produced product visuals for ~60 SKUs on Saint Gard's official e-commerce website (saintgard.vn).

Creative→Performance→Insight→Iteration

how i made it — 4-step creative workflow

step 01

Preparation & Brief

Received brief & persona requirements from team lead.

step 02

AI Generation & Prompting

Engineered structured prompts on Claude & generated in Google Flow AI.

step 03

Styling & QC

Manual compositing on Canva/Photoshop, typography layout & brand styling QC.

step 04

A/B Testing

Deploy to live ad campaigns, track CTR/CPC/CPA to isolate winning variants.

creatives selected for live campaigns on saint gard's fanpage

product visuals produced for ~60 SKUs on saintgard.vn

Saint Gard — product visuals on saintgard.vn

Affiliate & Community Contributor — Nami.Exchange

2023

affiliate acquisition · community engagement · market analysis

Generated 17 successful referrals and VND 1.2M+ in affiliate commission through cold outreach, personal network, and organic acquisition (no paid ads).
Published 309 community and market-analysis posts to support engagement and audience growth.
Recognized as a Featured Member in Nami.Exchange's 10,000+ member community.

Organic acquisition through structured outreach and consistent community value.

featured member — sample community posts

Nami community post — DePIN ecosystem analysis

Nami community post — BTC cycle analysis

Nami community post — Crypto asset flows

projects

independent growth project

live product solo build seo lead capture

Agent-Care.xyz

may 2026 — present

0 → 1 build · seo · conversion · lead management

Built and launched a website from 0 → 1.
Reached 34+ early signups after launch.
Implemented on-page & technical SEO.
Optimized website content for conversion.
Built a system to capture and segment early leads.

Attract→Convert→Capture→Learn→Improve

live product — built end to end

visit live →

what web3 taught me about growth

research deeply, adapt fast

Web3 taught me to research deeply, manage risk, and make decisions with incomplete data.

Built repeatable research workflows to evaluate projects, incentives, and potential downside. Across 35+ incentive programs, I studied how rewards, communities, and user behavior shaped participation.

Over time, I learned to look for patterns, not just opportunities.

Research→Evaluate→Test→Track→Adapt

That mindset now shapes how I approach Growth.

what's inside

Stack

Run

channels & ops

Meta Ads
Email marketing

Make

creative production

AI creative tools (image / video generation)
Prompt engineering
Copywriting
CapCut · Canva

Measure

research & data

Market & competitor research
Google Sheets
Notion

how i work

the same loop, every time — try fast, learn faster

I map before I move.
When I take on a task, I break it into steps and get clear on what the goal actually is — before I gather tools or resources. Clarity first, motion second.

I work well within a team.
I'm comfortable taking direction, coordinating with others, and owning my part of a shared goal. I like the autonomy to figure out how, as long as I'm clear on the what and the why.

I orchestrate; AI executes.
I split the work into pieces, hand each piece to the right AI tool, then review, refine, and decide what ships. AI does the heavy lifting — the judgment stays mine.

I move fast and learn faster.
I'd rather try, get feedback, and fix quickly than wait for perfect. I take feedback as fuel, not criticism — the faster the loop, the faster I improve.

I'm not afraid of being wrong. I'm afraid of being stuck.
A mistake I learn from is progress. The only failure I avoid is repeating the same one twice.

I keep people in the loop.
I'd rather over-communicate than leave a manager guessing. Clear updates, no surprises.